Why client families buy, and how to serve people who never wanted to be customers.
The funeral service customer, your client family, does not want to buy your product and service. S/he is doing business with you because of the death of a loved one and feels morally responsible to make decisions that are uncomfortable at best. S/he has sort out your services and guidance during a time of personal crisis. Of the many justifiers that prompt consumer purchases such as pleasure, and entertainment the only one that applies to funeral purchases are Grief and Stress Relief. You as a funeral director need to understand the emotional needs and requirements of your clientele. As a funeral director you need to be a consular and an advisor rather than a salesperson to assist a client that is more sure of what they do not want rather than what they want. Learning the importance of Consumer Behavior is paramount to your success. This course offers you direction to consumer satisfaction.
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Hours and prices differ by state, because each board sets its own.
| State or province | Hours | Price | Approval |
|---|---|---|---|
| Academy of Professional Funeral Service Practice | 10 | $100 | 1030 |
| Alabama | 4 | $40 | 18-24-1030 |
| Arizona | 6 | $60 | 1030 |
| Arkansas | 3 | $30 | 03401 |
| Connecticut | 4 | $40 | 1030 |
| Delaware | 10 | $100 | 1030 |
| District of Columbia | 10 | $100 | 1030 |
| Hawaii | 4 | $32 | — |
| Idaho | 2 | $20 | — |
| Illinois | 4 | $40 | — |
| Indiana | 4 | $40 | — |
| Iowa | 10 | $100 | 1030 |
| Kansas | 3 | $30 | — |
| Louisiana | 4 | $40 | 1030 |
| Massachusetts | 4 | $40 | — |
| Minnesota | 2 | $20 | — |
| Montana | 3 | $30 | — |
| Nebraska | 4 | $40 | — |
| Nevada | 10 | $100 | 1030 |
| New Hampshire | 5 | $50 | — |
| New Jersey | 3 | $30 | 9657 |
| New Mexico | 10 | $100 | 1030 |
| New York | 2 | $20 | — |
| North Carolina | 2 | $20 | — |
| Oklahoma | 6 | $60 | 1030 |
| Rhode Island | 2 | $20 | 1030 |
| Saskatchewan | 10 | $100 | 1030 |
| South Carolina | 3 | $30 | 20-805036 |
| Tennessee | 3 | $30 | 27-356 |
| Texas | 3 | $30 | 122-26229 |
| Utah | 10 | $100 | 1030 |
| Virginia | 2 | $20 | — |
| Washington | 5 | $50 | 1030 |
| Wisconsin | 4 | $40 | APFSP approved |