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Practicum Strategies

Continuing education for funeral service professionals

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CE 04 · Home study

The Vanguard of Competition

Funeral service as a service business: competing on what families value.

Approved in 34 states and 1 province PDF + online quiz Certificate as soon as you pass

About this course

The funeral profession is special and unique. Why? Because we say, it is so. The reality is, it is a “service business” like any other service business. The uniqueness of the funeral profession comes from the fact that funeral professionals specialize in death. And, to be successful as a funeral director, s/he also needs to be a caregiver with exceptional qualities of compassion and understanding. A funeral director needs to posses an exemplary “bed-side” manner. But, it is also true that many times a funeral director will fail to take advantage of business opportunities that other businesses seek out. There is no question that funeral directors recognize the competitiveness of their profession but fail to take advantage of those opportunities. The Vanguard of Competition for the Funeral Profession will review some of those opportunities that can assist you to maintain, or achieve business success.

How it works

  1. Read

    Online or as a PDF, at your own pace. Your place is saved.

  2. Take the quiz

    Online, whenever you're ready. Graded the moment you submit.

  3. Get your certificate

    Download it right away. A QR code lets your board verify it.

Where it's approved

Hours and prices differ by state, because each board sets its own.

State or provinceHoursPriceApproval
Academy of Professional Funeral Service Practice6$601040
Alabama4$4018-24-1040
Arizona6$601040
Arkansas6$6003351
Colorado6$601040
Connecticut6$601040
Delaware6$601040
District of Columbia6$601040
Florida6$60384303
Hawaii4$32—
Idaho4$40—
Illinois6$60—
Indiana5$50—
Iowa6$601040
Kansas3$30—
Kentucky6$6028-PRA-2-O-6
Louisiana4$401040
Massachusetts4$40—
Minnesota2$20—
Montana6$60—
Nebraska4$40—
Nevada6$601040
New Hampshire5$50—
New Jersey3$309673
New Mexico6$601040
New York4$40—
Oklahoma6$601040
Rhode Island2$201040
Saskatchewan6$601040
South Carolina3$3020-805020
Tennessee4$4027-341
Texas3$30122-26246
Utah6$601040
Virginia2$20—
Washington5$501040
Wisconsin4$40APFSP approved

About the author

Jerry Keller

Jerry Keller graduated from the Kentucky School of Mortuary Science in 1964 and has been involved both directly and indirectly with the Funeral Profession since that time and has been a Certified Bereavement Facilitator since 1997.

Jerry worked in a management consulting roll for the IBM Corporation and took part in a program allowing him to continue his education. Through that program, he received his Ph.D. in Business Administration, from Southwestern University, Metaire, Louisiana. While serving as consultant for IBM, he was involved with providing training in stress management, which included, what to expect at the time of death of a loved one, and assisted employees in recovering from grief and bereavement situations. Jerry has also provided these same services directly to the funeral industry for many years.

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